Click-Through by Position
On a healthy search page, most clicks land in the top three results. When they don't, something is wrong: the right answer is ranking fourth, or seventh, or on page two, and people are hunting for it. Click-through by position shows you that at a glance. It's the closest thing search has to a lie detector for ranking quality.
How it works
Record the clicks
Every result click is logged with the position it came from. Over thousands of searches, a clear pattern forms of how far down people are willing to look.
Read the curve
A strong query sends most clicks to the top spots. When clicks cluster lower down, your best answer isn't ranking where it should, and people are paying for it in time.
Fix and confirm
Adjust a weight, add a best bet, or map better metadata, then watch the curve again. The clicks move up when you've put the right answer in the right place.
Use cases
High-stakes queries
For searches like 'financial aid deadline', a click landing on result five means stress for a student. Position data catches it so you can pin the real answer to the top.
After a content change
You rewrote a key page. Did it start earning the click? The position curve answers in days, not quarters.
Tuning without guesswork
Instead of arguing about ranking in a meeting, your team changes one thing and reads the position shift. The data settles it.
Ready to give your users better answers?
AI Search, AI Assistant, and Workplace Search. Deployed in days, not months. See it live on your own content.
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