GA4 via Your Tag Manager
Your analytics team already lives in GA4. They don't want a second place to check, and they definitely don't want a vendor touching their tags. Keyspider fires the search events into the dataLayer and hands your Google Tag Manager container the rest. You follow a visitor from the search box to an application start in one place, and your team manages triggers exactly like they do on every other page.
How it works
Share your container
Hand over your Google Tag Manager container ID. That's the whole setup on your side. Nothing about your existing GA4 configuration has to change.
Events hit the dataLayer
As people search, the page pushes clean events: the query, the clicked result with its position and destination, which facets they used, whether they viewed an AI answer, and which suggestion they accepted.
Your team takes it from there
Build triggers and tags in GTM as usual, route the events into the GA4 reports you already use, and connect search to the conversions that matter.
Use cases
Admissions funnels
Connect a search for 'how to apply' to the moment an application starts, and the marketing team finally sees search as a step in the funnel, not a black box.
Self-service deflection
Track visitors who search, find an answer, and never reach the contact form, so you can show which calls search prevented.
One source of truth
Organizations that run everything through GA4 keep search there too, instead of asking their team to reconcile two sets of numbers.
Ready to give your users better answers?
AI Search, AI Assistant, and Workplace Search. Deployed in days, not months. See it live on your own content.
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